- Short answer
- Yes — country or region market catalogs are available on Basic; a customer who opens a product unavailable in their market sees your store's 404 page.
- What a catalog controls
- Which products a market can see, and at what price — the catalog sets both, market by market.
- Do you need an upgrade?
- No — "Customize product catalogs" is ticked in the Markets plan table's Starter and Basic column.
- What the customer hits
- A product unavailable in the customer's market can't be viewed or bought there; its page shows your store's 404 page.
- Where the rule stops
- Publishing rules do not reach draft orders — staff can add any product regardless of market restrictions.
- Same word, paid gate
- Catalogs for retail (POS) markets need Shopify POS Pro or the Plus plan; B2B catalogs are separate.
- As of
- Shopify Help Center pages on market types, Markets requirements and market catalogs, read October 17, 2026.
What's New Since Publication: Updated since publication · 1 change
- Shopify's catalogs page now says a missing product shows your 404 pageShopify's catalogs help page now says a customer who opens a product that isn't available in their market sees your store's 404 page; when this page was published it said they were redirected to your homepage. The plan answer is unchanged.
Which plans can give a market its own product list?
Shopify decides a country or region market from the customer's location. A catalog is a set of products with optional custom pricing that you assign to that market, and you set which products are in it product by product.
Neither the market nor its catalog is gated on Basic. Shopify says country or region markets "are available on all Shopify plans", with no limit on how many you create. Its Markets plan table, read October 17, 2026, ticks "Customize product catalogs" in the Starter and Basic column — and whether a market can hold several catalogs at once is a separate question.
The same table withholds the other half of a market — per-market theme customization stays on Advanced and Plus.
What does a customer see for a product outside their market?
Publishing follows the catalog: a product must be in the catalog assigned to a market before customers there can view or buy it, and store search returns only what is published in their market.
If a customer visits a product page for a product that isn't available in their market, then they see your store's 404 page.
A link you've already sent works the same way: a product link in last month's newsletter shows your store's 404 page to a reader in any market where that product isn't available — which raises the question of what that 404 page does to your SEO.
The Products page "View as" feature shows a market's list before a customer finds the gap.
Where the market catalog rule stops
The rule does not reach the back office: Shopify says publishing rules "don't apply to draft orders", so staff can add any product to one regardless of market restrictions.
Two neighbours of this feature are not free. For retail (POS) markets, customizing catalogs "requires Shopify POS Pro or the Plus plan"; B2B catalogs are a separate feature with a cap of their own below Plus. Both belong to other market types, not the country or region market you set up for cross-border selling.
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