- Short answer
- Yes — country or region market catalogs are available on Basic; a customer who opens a product outside their market is redirected to your homepage.
- What a catalog controls
- Which products a market can see, and at what price — the catalog sets both, market by market.
- Do you need an upgrade?
- No — "Customize product catalogs" is ticked in the Markets plan table's Starter and Basic column.
- What the customer hits
- Outside the customer's market catalog, a product isn't viewable or searchable, and its page redirects to your homepage.
- Where the rule stops
- Publishing rules do not reach draft orders — staff can add any product regardless of market restrictions.
- Same word, paid gate
- Catalogs for retail (POS) markets need Shopify POS Pro or the Plus plan; B2B catalogs are separate.
- As of
- Shopify Help Center pages on market types, Markets requirements and market catalogs, read September 10, 2026.
Which plans can give a market its own product list?
Shopify decides a country or region market from the customer's location. A catalog is a set of products with optional custom pricing that you assign to that market, and you set which products are in it product by product.
Neither the market nor its catalog is gated on Basic. Shopify says country or region markets "are available on all Shopify plans", with no limit on how many you create. Its Markets plan table, read September 10, 2026, ticks "Customize product catalogs" in the Starter and Basic column.
The same table withholds the other half of a market — per-market theme customization stays on Advanced and Plus.
What does a customer see for a product outside their market?
Publishing follows the catalog: a product must be in the catalog assigned to a market before customers there can view or buy it, and store search returns only what is published in their market.
If a customer visits a product page for a product that isn't available in their market, then they're redirected to your store's homepage.
Links already sent inherit that redirect: a product link in last month's newsletter opens your homepage for every reader in a market you left that product out of.
The Products page "View as" feature shows a market's list before a customer finds the gap.
Where the market catalog rule stops
The rule does not reach the back office: Shopify says publishing rules "don't apply to draft orders", so staff can add any product to one regardless of market restrictions.
Two neighbours of this feature are not free. For retail (POS) markets, customizing catalogs "requires Shopify POS Pro or the Plus plan"; B2B catalogs are a separate feature with a cap of their own below Plus. Both belong to other market types, not the country or region market you set up for cross-border selling.
This article was written entirely by AI under human editorial direction. The editor sets the topic and structure, runs multi-stage validation on facts, links, and interactive elements, and verifies the output is useful from a business perspective. All claims are checked against official Shopify sources. Details may change — always confirm critical data at shopify.com.
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