Webflow vs Shopify: Which Should Run Your Store?

What Webflow Ecommerce Costs and Caps

Webflow Ecommerce is a kind of Site plan, not an add-on to a Webflow account. Webflow's guide to Site plans says that if your site uses its native Ecommerce features, “you will need an Ecommerce plan to enable checkout.” A store site can move to a Premium Site plan instead, “but the Ecommerce checkout will be disabled.”

Three Ecommerce Plans, Priced per Site

Webflow positions Standard as “perfect for businesses getting off the ground” and Plus as “best for higher volume businesses.” The table below is the pricing page as it read on October 22, 2026. Each plan is billed per site, next to whichever Workspace plan your team uses.

Two lines on that page matter as much as the price. The item limit covers “products, variants, and categories your store can have, independent of your CMS item limit,” so your CMS content is counted against a different allowance. And all three plans carry an unlimited sales volume line: “No cap on your store's gross merchandise value (GMV).”

How Webflow Counts an Item

The cap is not a product count. Webflow's guide to products and categories says that “each product, product variant, and category that you add to your store count toward the item limit of your Ecommerce Site plan.” A product sold in three sizes counts as the product plus each of its three variants, and every category you create takes an item too.

Even a product with no options at all uses two items, because Webflow gives it a default SKU. The same guide spells it out:

That gives this page its working figure: Standard's 500 items hold at most 250 products without options, before a single category is counted. Plus raises the limit to 5,000 items and Advanced to 15,000, on the same counting rule.

When Plus Costs Less Than Standard

The fee decides which Webflow plan is cheapest. Webflow's payment-provider guide lists it plainly: “Ecommerce Standard — 2% transaction fee” and “Ecommerce Plus and Advanced — 0% transaction fee.” The fee row on the pricing page adds: “In addition to Stripe or Paypal processing fees.”

The fee base includes tax. The same guide gives the formula as “transaction fee = (order total + taxes)*0.02.” On a store that collects sales tax or VAT, 2% of what the customer pays is a little more than 2% of your revenue.

Plus costs $74 a month billed yearly against Standard's $29, a gap of $45 a month or $540 a year. Two percent of yearly sales reaches $540 at $27,000, so above $27,000 a year in sales, taxes included, Plus is the cheaper Webflow plan even if you never need its extra items. On monthly billing the gap is $84 against $42, or $504 a year, and the crossover falls to $25,200.

For one group of merchants, location rather than sales can rule out Standard. Webflow notes that “Stripe doesn’t support transaction/application fees in Brazil, India, or Malaysia,” so if you or your business are located there, the store must be on Plus or Advanced, unless it uses Stripe Atlas to incorporate a U.S. company and open a U.S. bank account, the alternative Webflow's guide gives for staying on Standard.

Why Other Comparisons Quote Different Limits

If a guide you are reading gives Webflow limits that don't match the table above, check its date against these three events.

The most visible stale figure sits on Shopify's own site. Its Webflow comparison page, titled “Shopify vs Webflow 2026” but marked as last updated on October 5, 2021, says “Webflow allows you to list up to 3,000 products on your online store.” Webflow's pricing page, read on October 22, 2026, gives 500, 5,000 and 15,000 items by plan, and counts variants and categories as items too.

For Webflow's limits, plan from Webflow's own pricing page and count items the way Webflow does, as in the section above.

What Shopify Charges for the Same Store

Shopify sells a monthly subscription with no cap on catalog size. Shopify's Help Center says “the number of products that you can sell in your Shopify store isn't restricted,” and a single product can carry up to 2,048 variants. So the size of the catalog doesn't decide which Shopify plan you need.

The fee structure is where Shopify resembles Webflow Standard. When orders are paid through a provider other than Shopify Payments, Shopify adds its own transaction fee, and Shopify's pricing overview says the provider “charges you their credit card rates themselves, separately.”

PayPal is the exception: with Shopify Payments as your primary provider, PayPal transactions are exempt. The plan-by-plan detail is in our breakdown of Shopify's third-party gateway fees.

Shopify explains what that fee pays for:

With Shopify Payments, Shopify's card rate replaces a separate provider's: 2.9% + 30¢ for standard cards online on Basic, falling to 2.25% + 30¢ on Plus, as of October 2026. A new store starts with 3 days free and then $1 a month for 3 months on most plans.

What Each Route Costs Before Card Processing

Every figure in this section leaves out card processing, because the two sides can't be lined up there. Webflow merchants pay Stripe or PayPal at those providers' own rates, which Webflow's pricing page doesn't list, while Shopify Payments charges the rates in the table above. What remains is what each platform bills you itself: the subscriptions and its own transaction fee.

Take a store selling $40,000 a year, taxes included, on yearly billing. Webflow Standard comes to $1,148: $348 in subscription and $800 in Webflow's 2% fee. The table below sets the other routes beside it.

Two things follow. Above $27,000 a year in sales, taxes included, on yearly billing, Standard costs more than Plus, so a growing Webflow store moves up for the fee as much as for the items. And Shopify's figure holds only with Shopify Payments: pay through another provider and Shopify's entry plan charges the same 2% rate as Webflow Standard, on top of the provider's own rates.

Payments, Taxes, Currencies and In-Person Selling

This is usually where the decision gets made. The price gap between the entry plans is small; a missing capability is not, because no plan upgrade adds it.

Payment Providers and Automatic Tax

Webflow's payment guide is short on options: “Webflow Ecommerce supports two payment providers — Stripe and PayPal.” Apple Pay, Google Pay and Microsoft Pay come through Stripe, and the guide adds that “Stripe and/or PayPal may not be available in every country.” If neither serves your country, Webflow's guide points to Stripe Atlas, which means incorporating a U.S. company and opening a U.S. bank account; it names no other provider.

Taxes follow geography too. Webflow's tax guide says “Sales taxes and VAT can be automatically calculated for the United States, Canada, the European Union, and Australia,” for the countries you set up as shipping zones, and the pricing page lists automatic tax on all three Ecommerce plans. Outside those four, the same guide is direct:

Shopify Tax covers a different set: the United States, the European Union, the United Kingdom and Canada. So the UK is on Shopify's list and not Webflow's, and Australia is on Webflow's and not Shopify Tax's. Shopify Tax is free until your store reaches a sales threshold, after which a per-transaction fee applies, based on your store's location and plan.

Currencies, Languages and In-Person Selling

Webflow sets the store's currency in its Ecommerce settings. Its setup guide warns: “Changing the currency does not change existing price values of products and existing shipping methods, and all products will be saved as draft.” The Webflow pages we read describe no way to show prices in several currencies (see the box below).

Translation meets a harder limit. Webflow's Ecommerce overview states that “Ecommerce Site plan features do not support Localize,” so whatever you translate with Localize, the store features stay outside it.

Shopify's answer is Markets, which it describes as a way to “manage how different customers experience your store based on their location, customer group, retail location, or sales channel.” How currencies and prices work per market is covered in our guide to Markets currencies and pricing.

The same gap shows in person. None of the Webflow pages we read describes a point of sale; the one POS mention in its help center is about importing products from another POS by CSV. Shopify POS is “a point of sale system available on iOS or Android that you can use to sell your products in person,” and our Shopify POS app guide covers the app itself.

Subscriptions and Digital Downloads

Webflow's digital downloads guide describes the feature's limit in one line: “Initial support limited to a single, externally hosted file per product variant.” You host the file yourself and give Webflow its name and URL.

Webflow's subscriptions article lists enabling User Accounts among the things you must do to offer subscriptions, and carries a banner that User Accounts were disabled on all Webflow sites on January 29, 2026; the User Accounts sunset notice adds that you can't add User Accounts to any new or existing site, while existing paid subscriptions stay in Stripe and keep charging. If recurring billing is central to the store, our Shopify subscriptions guide covers the options on Shopify.

Keep Webflow, Sell Through Shopify

The third route is the one most comparisons skip. Instead of choosing, you keep the Webflow site for design and content and let Shopify hold the products and run checkout. Webflow describes the method itself:

The method pairs a Code Embed element with a CMS Collection of your products. On the Shopify side, the Buy Button channel “is included in all Shopify subscription plans,” and its buttons “can display product pictures, descriptions, and prices, all while letting customers purchase products without leaving the website.” The setup steps, including where the code goes in Webflow, are in our platform guides for adding Shopify to an existing site.

The Webflow side needs a plan that allows custom code. Webflow's Code Embed guide makes the element available on a Core, Growth, Agency or Freelancer Workspace, or on any site with an active Site plan. The free Starter Site plan is capped at 1,000 monthly visits and 2 static pages, so a real store site runs on a paid one.

The cheapest paid Site plan, Basic, costs $15 a month billed yearly, or $25 monthly, per Webflow's pricing page, and with Shopify's entry plan comes to $44 a month on yearly billing, before card processing, the $528 a year in the table above. Basic is enough for Buy Button code pasted into a Code Embed element by hand, but it includes no CMS, so Webflow's dynamic method needs Premium at $25 a month billed yearly ($39 monthly), or $54 a month on yearly billing together with Shopify's entry plan, the $648 a year in the table above.

What the Embed Cannot Do

The embed sells, but it is not a full Shopify store. What it can't do next to an online store is covered in our comparison of the Buy Button with a full online store; the limits that matter on a Webflow site are these.

One gap to note: Shopify's guide to adding embed code, as we read it, walks through WordPress, Squarespace and Wix and doesn't name Webflow (see the box above). It sends anyone embedding on another platform to “contact your website provider or publishing platform directly for support.” For Webflow, that support is Webflow's own help article quoted above.

Is There an Official Webflow–Shopify Integration?

If you hoped for an app that syncs the two, none is documented on Shopify's side: no Shopify page we found describes a Shopify-built Webflow integration (see the box above). Webflow's Shopify integration page lists the Buy Button embed, third-party apps, automation tools and the APIs as approaches, and states: “There is no native automatic two-way sync.”

The other official path is headless. Shopify's headless documentation lists selling “through a buy button on a site that you already have” among its uses, and warns: “A headless storefront costs more to build and run than a theme.” Whether that build is worth it is the subject of our guide to custom Shopify development.

Which Route Fits Your Store?

The verdict at the top answers by profile. This quiz checks all five deal-breakers at once — your site, your item count, your payment provider, in-person or multi-currency needs, and apps — and sends you to one of the three routes.

When Each Platform Is the Right Call

When Webflow Ecommerce Is the Sensible Pick

Webflow's case is design. Its Ecommerce page pitches “Sell physical or digital goods” from the same tool that builds the site, and describes Shopify as “a robust platform — but with limited options for site customization, beyond custom development.” That is Webflow's view of a competitor, not a measured finding, but it names the reason most Webflow merchants consider staying.

Staying makes sense when all of these hold:

• The site is already built in Webflow and you want the store inside it.
• You sell online only, in one currency.
• Your buyers pay through Stripe or PayPal, and one of them serves your country.
• Automatic tax for the United States, Canada, the European Union or Australia covers your orders.
• Your catalog, counting variants and categories, stays within 15,000 items.

When Shopify Earns Its Price

Shopify's advantage is headroom. It sells unlimited products on every plan open to new stores, sells in person through Shopify POS, adapts the store by location with Markets, and its online store is where Shopify App Store apps run.

It has costs of its own, and they belong in the same comparison. Pay through a provider other than Shopify Payments and the entry plan adds the same 2% rate Webflow Standard charges. The cheap tier older guides mention is gone: Shopify's Help Center says “The Starter plan isn't available to new stores,” so the Buy Button route starts on a full plan. And Buy Buttons don't run App Store apps, so the Webflow-plus-Shopify route never gets them.

Design is the trade-off Webflow points at. Whether a Shopify theme can match a Webflow build without a developer is answered in our look at Shopify's customization ceiling, part of a longer list of Shopify's drawbacks worth reading before you commit.

The Bottom Line

Both platforms start at the same yearly price, so the decision rests on what your store will need next year, not on the subscription.

Frequently Asked Questions